Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?
- Explain the Growth-Driven Design process with a focus on experimentation process.
- Walk through the “Prospect Website Questionnaire” to show specific areas they are neglecting.
- Review click heatmaps of their homepage and point out where users are getting frustrated.
- Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.