Thursday, May 30, 2024

You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?

-

You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?

  • You’d use Viewability with Active View.
  • You’d use Brand Lift.
  • You’d use Reach Planner.
  • You’d use Unique Reach and Frequency.

Get Google Ads VIDEO Certification
Study Guides and All Correct Answers

Download button

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related Stories