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Google Ads - Measurement Certification

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

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May 27, 2023

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A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

They should use conversion lift.
They should use Smart Bidding.
They should use a marketing mix model.
They should use viewable CPM.

Google Ads – Measurement Certification Exam
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