Monday, May 20, 2024

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

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A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

  • They should use conversion lift.
  • They should use Smart Bidding.
  • They should use a marketing mix model.
  • They should use viewable CPM.

Google Ads – Measurement Certification Exam 
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