Sunday, July 14, 2024

How would you describe a campaign that fell short of its target goal?

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How would you describe a campaign that fell short of its target goal?

  • As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
  • As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
  • As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
  • As a display campaign that had an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.

Google Ads – Measurement Certification Exam 
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