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Google Ads - Measurement Certification

If you want to know how well your Google Ads account will perform, what estimate should you use?

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May 29, 2023

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If you want to know how well your Google Ads account will perform, what estimate should you use?

You should use optimization score.
You should use recommendation score.
You should use attribution score.
You should use quality score.

Google Ads – Measurement Certification Exam
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A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

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You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

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