Friday, May 24, 2024

If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

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If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

  • You should use core performance metrics.
  • You should use forecasting reach of your YouTube campaign alongside print ads.
  • You should use viewability with Active View.
  • You should use Brand Lift.

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