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Google Ads Video Certification

Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

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March 3, 2023

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Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

Impressions
Actions
Views
Clicks

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When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

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