When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- It creates as many impressions as possible in line with the target cost-per-acquisition.
- It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
- It analyzes historical feedback and makes adjustments to bids based on performance signals.
- It acquires as many clicks as possible according to the daily budget that’s been set.