Monday, July 22, 2024

When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

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When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

  • It creates as many impressions as possible in line with the target cost-per-acquisition.
  • It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
  • It analyzes historical feedback and makes adjustments to bids based on performance signals.
  • It acquires as many clicks as possible according to the daily budget that’s been set.

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