Sunday, May 19, 2024

You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

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You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

  • Reach Planner
  • Viewability with Active View
  • Core performance metrics
  • Brand Lift

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