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Google Ads Video Certification
Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
Jason -
Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?Impressions
Actions
Views
ClicksGet Google Ads...
When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal...
Jason -
When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal...
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences...
Jason -
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences...
If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user...
Jason -
If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user...
Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
Jason -
Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?Production companies are acting as gatekeepers, since they control the...
This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
Jason -
This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?You should...
You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits...
Jason -
You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits...
If you were making creative for a video action campaign, what best practice should you follow?
Jason -
If you were making creative for a video action campaign, what best practice should you follow?You’d repeat what you’re offering.
You’d communicate multiple...
What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services...
Jason -
What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services...
To drive more conversions, how should you approach evaluating video action campaign performance?
Jason -
To drive more conversions, how should you approach evaluating video action campaign performance?You should compare your CPA to that of brand Search performance...
You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask...
Jason -
You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask...
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of...
Jason -
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of...
